701am Blog https://www.701am.com/blog/ Hiring abroad, the work, and the unglamorous bits that compound. By David Krug of 701am. en-us They are not a cost reduction strategy https://www.701am.com/blog/they-are-skilled-professionals/ https://www.701am.com/blog/they-are-skilled-professionals/ Thu, 10 Sep 2026 00:00:00 GMT Steve Pastor said it cleanly. The companies that hire well abroad are not shopping for cheaper people. They are shopping for operators. Why the Philippines for the hours you are asleep https://www.701am.com/blog/philippines-overnight/ https://www.701am.com/blog/philippines-overnight/ Tue, 08 Sep 2026 00:00:00 GMT English as a working language, a deep bench, and the inbox cleared before 7:01am. That is the Philippines case, not a vibe. Why Mexico for the hours you actually live https://www.701am.com/blog/mexico-on-your-clock/ https://www.701am.com/blog/mexico-on-your-clock/ Sun, 06 Sep 2026 00:00:00 GMT Same afternoon as Dallas. Bilingual when it matters. Nearshore is a clock, not a slogan. The 48-Hour Executable https://www.701am.com/blog/the-48-hour-executable/ https://www.701am.com/blog/the-48-hour-executable/ Thu, 18 Jun 2026 00:00:00 GMT Why we ship one task at a time instead of running projects, and how a 48-hour cadence quietly outpaces the agency that promised you a roadmap. Your Homepage Is a Storefront, Not a Brochure https://www.701am.com/blog/homepage-is-a-storefront/ https://www.701am.com/blog/homepage-is-a-storefront/ Thu, 11 Jun 2026 00:00:00 GMT A beautiful homepage that explains your company will lose to an ugly one that sells. Here's the shift from describing yourself to moving the visitor. Page 2 of Google Is the Best Money You're Not Spending https://www.701am.com/blog/page-2-of-google/ https://www.701am.com/blog/page-2-of-google/ Thu, 04 Jun 2026 00:00:00 GMT The keywords ranking 11–20 are the cheapest growth you own. They're already relevant, already indexed, and a nudge away from traffic that converts. Write the Page for the Skim, Then the Read https://www.701am.com/blog/write-for-the-skim/ https://www.701am.com/blog/write-for-the-skim/ Thu, 28 May 2026 00:00:00 GMT Nobody reads your landing page top to bottom on the first pass. They skim. Win the skim and you earn the read, here's how direct-response copy is built backwards. Analytics You'll Actually Look At https://www.701am.com/blog/analytics-youll-actually-look-at/ https://www.701am.com/blog/analytics-youll-actually-look-at/ Thu, 21 May 2026 00:00:00 GMT Most analytics setups measure everything and tell you nothing. A useful dashboard tracks a handful of numbers tied to money, and you can read it in ten seconds.