https://www.701am.com/notes/ Field notes on turning websites into businesses. By David Krug of 701am. en-us https://www.701am.com/notes/the-48-hour-executable/ https://www.701am.com/notes/the-48-hour-executable/ Thu, 18 Jun 2026 00:00:00 GMT Why we ship one task at a time instead of running projects — and how a 48-hour cadence quietly outpaces the agency that promised you a roadmap. https://www.701am.com/notes/homepage-is-a-storefront/ https://www.701am.com/notes/homepage-is-a-storefront/ Thu, 11 Jun 2026 00:00:00 GMT A beautiful homepage that explains your company will lose to an ugly one that sells. Here's the shift from describing yourself to moving the visitor. https://www.701am.com/notes/page-2-of-google/ https://www.701am.com/notes/page-2-of-google/ Thu, 04 Jun 2026 00:00:00 GMT The keywords ranking 11–20 are the cheapest growth you own. They're already relevant, already indexed, and a nudge away from traffic that converts. https://www.701am.com/notes/write-for-the-skim/ https://www.701am.com/notes/write-for-the-skim/ Thu, 28 May 2026 00:00:00 GMT Nobody reads your landing page top to bottom on the first pass. They skim. Win the skim and you earn the read — here's how direct-response copy is built backwards. https://www.701am.com/notes/analytics-youll-actually-look-at/ https://www.701am.com/notes/analytics-youll-actually-look-at/ Thu, 21 May 2026 00:00:00 GMT Most analytics setups measure everything and tell you nothing. A useful dashboard tracks a handful of numbers tied to money — and you can read it in ten seconds.