<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Dispatches from 701am</title><description>The morning record from the office of earned media.</description><link>https://701am.com/</link><language>en-us</language><item><title>How to write a pitch a reporter will actually open.</title><link>https://701am.com/notes/how-to-write-a-pitch/</link><guid isPermaLink="true">https://701am.com/notes/how-to-write-a-pitch/</guid><description>Forty-seven words, a subject line that does the heavy lifting, and the unromantic reason most pitches die in the preview pane.</description><pubDate>Tue, 17 Mar 2026 00:00:00 GMT</pubDate><category>The pitch</category><category>The pitch</category><category>Writing</category><category>Earned media</category></item><item><title>The un-ignorable angle.</title><link>https://701am.com/notes/the-un-ignorable-angle/</link><guid isPermaLink="true">https://701am.com/notes/the-un-ignorable-angle/</guid><description>What every business has, why most never find it, and the one true sentence that turns a pitch into a placement.</description><pubDate>Sun, 08 Feb 2026 00:00:00 GMT</pubDate><category>The angle</category><category>The angle</category><category>The pitch</category><category>Method</category></item><item><title>Attention is rented. Authority is earned.</title><link>https://701am.com/notes/attention-is-rented/</link><guid isPermaLink="true">https://701am.com/notes/attention-is-rented/</guid><description>The single rule the office is built on, and why most businesses spend a decade learning it the expensive way.</description><pubDate>Mon, 12 Jan 2026 00:00:00 GMT</pubDate><category>Authority</category><category>Authority</category><category>Earned media</category><category>First principles</category></item></channel></rss>