A letter to the owner of a website that already works
How to put your website on the phone they already carry.
You do not need a mobile team. You do not need a six-month rewrite. You need a listing. We take the site you already run, put it on iOS or Android — or both — and submit it in under 7 days. One store is $1,750. Both are $2,500. There is no charge on this form.
Denver, Colorado · Since 2007 · David Krug
Dear owner,
Every morning your customer opens a handful of apps without thinking. Almost none of them type a web address. A website is a destination they have to remember. An icon is a habit.
If the next visit depends on memory, you are competing with whoever is already one thumb away — not because their product is better, but because theirs is already on the phone they carry.
That is the whole problem. The rest of this letter is what to do about it.
The leak
They already live on a phone. A URL is a request they rarely honor.
Bookmarks died quietly. Browser history is a junk drawer. The “come back” email is what you send when you never made it onto the home screen in the first place.
A store listing is a place in the operating system. Search in the stores. Reviews. A tap instead of a tab. Push when you have something real to say — a ready order, a restock, a reminder they asked for.
Websites compete for attention every session. Apps sit where the customer already is. One of those compounds. The other resets the moment they close the tab. Customers do not grade your architecture. They grade whether they can find you on Tuesday.
The work
You don’t need a mobile team. You need a listing for the business you already have.
If it runs in a browser, it can live on a phone. Same product. Same checkout. Same name. On iOS, Android, or both, in under 7 days. You are not becoming a software company. You are putting an icon where the customer already is.
The companies that wait for a six-month native rewrite are often still sending URLs in year three. The fastest path is to list the business you already run. Then you iterate. Shipping is the strategy. The store is the channel.
The best predictor of success for tech companies, at every stage from the YC batch to public companies with billions in revenue, is the rate of shipping new stuff.Paul Graham · Y Combinator
How it works
Here is the work, with nothing hidden.
You send the website. You choose one store or both. We build, submit, and keep the listing in good standing. There is no 80-page plan and no discovery workshop. If it runs in a browser, we can put it on a phone.
- 01
Send the website
That is the brief. Your name, your email, and the URL. Note whether you want iOS or Android, or both.
- 02
We build and submit
iOS, Android, or both from the first week. We test and submit. You stay in the business you already run. Typical time to a submitted listing is under 7 days.
- 03
Go live, and stay live
App Store Management + Code Updates is $99 for one store, $150 for both. A listing that dies quietly is worse than no listing at all. Staying listed is the job.
If you want to see the site on a phone before you decide, request a preview. I will wrap your website and send it to you within 24 hours. No charge.
If you run a dental practice, a clinic, a spa, or a salon, start with the letter written for the chair: dentists, doctors, spas, salons — or see all of them.
Who you write to
I have been doing this work for founders since 2007.
There is no account manager. You write to me, and I write back. Since 2007 I have shipped for more than 100 companies. I reply from dk@701am.com, usually the same day.
“David Krug and 701am have been our secret weapon since 2007. They ship the code and the marketing, and they do not disappear after the kickoff.”
Micah SparacioFounder · Client since 2007
“Most people talk about growth. David ships it: the product and the marketing, in the same week.”
Meredith KokosVP of Growth
“He is clear on the build and sharp on the marketing. He is the rare person who does not make company growth sound like a meeting.”
Alison TisiHead of Marketing
Sincerely,
David KrugFounder, 701am · dk@701am.com
The order
Two prices. Nothing else to decode.
A custom native shop will quote a roadmap. This is simpler, because the product already exists. You are paying to ship a listing — not to invent a company. If we cannot list it, you owe nothing.
Then $99 · App Store Management + Code Updates
- Built from the site you already run
- You choose iOS or Android
- Submitted in under 7 days
Then $150 · App Store Management + Code Updates
- The same site, on both stores
- App Store and Google Play
- Submitted in under 7 days
Your name, email, and URL. There is no charge on this form. I will tell you if we can list it.
If you are unsure, send the website anyway. I write from dk@701am.com.
Before you send it
The questions people ask. Answered in full.
Is this a real store listing?
Yes. We build from the website you already run and submit it to the App Store, Google Play, or both. Your customer gets an icon. You get a listing. Typical time from the URL to a submitted listing is under 7 days. That is not a native rewrite. It is a listing of the business you already have.
Do I pay on this form?
No. There is no charge on this form. Send your name, email, and website. I reply from dk@701am.com and tell you if it is a fit. If we proceed, one store is $1,750 to ship, then $99 App Store Management + Code Updates. Both stores are $2,500, then $150.
Can I see mine on a phone first?
Yes. Send the URL. I will wrap the site and send you the preview within 24 hours. No charge for that either.
What if Apple or Google bounce it?
We submit. We work the listing until it is live. After launch, staying listed is the job — App Store Management + Code Updates is $99 for one store, $150 for both. A listing that dies quietly is worse than no listing at all.
Who do I talk to?
Me. David Krug. There is no account manager. I have been shipping for founders since 2007.