Now open 701am is accepting a first group of higher-ed teams. Request early access
The earned-media engine for Higher Ed

Your institution in AI, search, and the press — automatically.

A swarm of agents that makes your institution the answer when students ask AI, the result they find in Google, and the name they see in the press — turning every placement into a visibility asset that compounds through every enrollment cycle. For a fraction of a PR retainer.

No credit card. Institutional email required. See what's free →
Working everywhere students and decision-makers now look
ChatGPT
Perplexity
Claude
Gemini
Google
The press
The discovery problem

Every enrollment cycle still starts from zero.
Until 701am.

Your visibility is scattered — a ranking here, a mention there, a campaign that resets when the cycle ends. Meanwhile applicants have stopped Googling and started asking AI which program is best, months before they ever inquire. The institutions that show up in those answers are winning enrollment quietly. 701am makes every placement, ranking, and citation compound into the next.

Be the answer

Show up when students ask the AI.

Your next applicant asks ChatGPT, Perplexity, or Claude which program is best long before they reach your site. 701am earns the rankings, outcomes data, and coverage those models learn from — so your institution is the name that comes back.

ChatGPTPerplexityClaudeGeminiAI Overviews
Visibility — all channels
Live
ChatGPT
Cited
Perplexity
Sourced
Google
+18
Earned media
12 placed
Set it once

It runs at sunrise, every day.

Connect your tools, set a cadence, and the swarm works in the background — finding opportunities, earning coverage, watching the news cycle, and reporting back. Tag it, schedule it, or let it run proactively.

SchedulesSlackEmailCRMAlways-on
#press-room
Auto
DK
David
@701am any angles on the new grad-outcomes data for our nursing program?
7
701am AGENT
Found one. Your online nursing grads out-earned the regional average by 14% — strongest in rural placements. Drafted 9 pitches to higher-ed and regional reporters.
9 pitches staged · awaiting your approval
You watch it climb

Visibility you can finally measure.

No vague "impressions." Live visibility into exactly where you're showing up — across AI, search, and the press — with every number traced back to a real placement, citation, or ranking. No vanity metrics.

AI citationsRankingsPlacementsReach
Dashboard · last 30 days
Live
AI citations
47
+31
Avg. rank
#6
+18
Placements
12
+9
Reach
4.2M
+22%
See it in action

A workspace that thinks with you.

Connect your tools, set a goal, and the swarm works the earned-media cycle — research, outreach, monitoring, reporting — continuously and compounding. This is what it looks like from inside.

Programs/Riverbend University/Online MSW

Online MSW

Master of Social Work · Online · Tracked since April 2026 Enriched by Slate
Last 7 days
7
The Desk Working
"Make us the program AI recommends for online MSW for working adults."
1,247captures · 7d
4angles drafted
+8 ptspresence

Needs your decision

4 View all
Angle approval · Data-story
"Rural MSW placements out-earn urban peers by 14% in three states" — drafted from your IPEDS + Census cut, ready against three other candidates.
campaign #128 · 4 angles waiting · drafted 2h ago
Slate insight · Funnel match
Your "working adults" Slate inquiry segment is up 22% MoM, and it's also your highest-improving visibility category. Worth doubling down — agent suggests a follow-on campaign.
Slate sync · 1,247 inquiries · matched against best_of
Pitch staging · 6 drafts
Pitches drafted for Sarah Chen (Inside Higher Ed), Eric Hoover (Chronicle), and 4 others. Soul-check passed; humanizer pass complete.
campaign #124 · staged 11m ago
Signal · Sustained position drop
Boston University gained position in 8 of 10 best_of queries this week — appearing alongside coverage in The Conversation.
tracking signal · 5h ago · category: best_of
Shortlist presence
67%
8 pts wk/wk
Avg ordinal position
3.4
from 4.8
Mentions this week
142
+24 vs last
MSW inquiriesSlate
1,247
22% MoM

Funnel × visibility

Slate inquiries this month · matched against query categories

Inquiry mix vs. winning categories

Slate Synced 3 min ago

Slate inquiries by self-described intent

Working adults
524 best_of
42%
Career change
318 worth_it
26%
Rural focus
221 regional
18%
LCSW path
112 partial
9%
Other
72
5%

What the join tells us

"Working adults" is 42% of inbound inquiry intent and the category where your position is improving fastest. The two are aligned — keep pushing here.

"Rural focus" is 18% of inquiries but you already own position 2.1 there — diminishing returns to more pursuit. "LCSW path" is the only mismatch — 9% inquiry share, position 4.0. Candidate for the next campaign brief.

Where you stand

By query category · best_of · last 7 days

Competitor matrix

best_of avg position
InstitutionWorking adultsRuralFor LCSWOverall
BUBoston U
 1.42.12.01.8
USUSC
 2.23.42.12.4
FUFordham
 3.13.62.22.9
RURiverbendYou
 3.62.14.03.4
SISimmons
 4.25.82.94.1
DUU of Denver
 5.4—5.55.2

Position over time

90 days · best_of
You Boston U USC Fordham
1 2 4 6 8 90d60d30d14dnow
One engine

Everything earned media needs. Built in.

Research, outreach, monitoring, measurement — the work an agency charges a retainer for, running continuously and compounding.

01

Research

Finds the angle, the data, and the right reporters before a word is written.

02

Outreach

Writes and sends pitches that sound human — and stages everything for your approval.

03

Monitoring

Watches the news cycle and your coverage, and jumps on the moment it breaks.

04

AI visibility

Earns the signals that make you the answer in ChatGPT, Perplexity, and Claude.

05

Measurement

Tracks citations, rankings, and placements — every number traced to a source.

06

Quality gate

Nothing goes out that the brand can't stand behind. You stay in control.

Hire an agency for all of this — or skip the retainer.
Who we serve

One engine, tuned to your corner of higher ed.

Universities, edtech, and the agencies who serve them. Same compounding visibility — pointed at your goals.

Universities

Be the program students find first. Rankings, outcomes data, and the coverage that drives enrollment.

For enrollment teams

Edtech & OPMs

Be the platform institutions trust. Trade press, sector data studies, and category authority.

For edtech companies

Agencies

Run earned media for every client without the headcount. Scoped, isolated, always on.

For agencies
Done-for-you services

Need it run for you?

Let the 701am Studio team configure, manage, and deliver your earned-media campaigns — so you get the output without staffing it yourself.

For Universities

Full-cycle earned media for enrollment — placements tied to funnel movement, managed start to finish.

Inquire for pricing

For Edtech

Category authority, data studies, and AI citations — built and delivered by the Studio team.

Inquire for pricing

For Agencies

White-label earned media per client. You keep the relationship; Studio delivers the output.

Inquire for pricing
Works with your stack

Slots into the systems you already run.

Pull enrollment signal in, push the work out, and get notified where your team already works — no rip-and-replace.

Slate Enrollment CRM Read funnel data
Element451 Enrollment CRM Read funnel data
Ellucian SIS / ERP Read program data
Workday Student SIS Read program data
Gmail Email Send & monitor
Outlook Email Send & monitor
Slack Notifications Get notified
Microsoft Teams Notifications Get notified
Read-only by default. We pull the signal we need and nothing more — your CRM and SIS stay your systems of record. Connections are per workspace and revocable anytime.
See all integrations
Pricing

Start free. Move when ready.

Higher-ed PR retainers run $10K–$50K a month for less than we offer. Track 5 programs free, no card required. Run campaigns when you're ready to act on what tracking shows you.

Free forever
Free
For tracking · no card required
$0 forever · no expiration
  • Track 5 programs against AI & search
  • 10 queries per program, daily captures
  • ChatGPT, Perplexity, Gemini coverage
  • Shortlist presence rate & ordinal position
  • Competitor matrix across query categories
  • No campaigns, journalist outreach, or CRM sync
Institutional email required. Your data stays yours.
Launch pricing
Launch
Track + act, the full platform
$701 / month, starting
  • Everything in Free, plus:
  • Unlimited programs & queries, all providers
  • Campaigns — data-story, rankings, news-response
  • Journalist research, soul-checked pitches
  • Slate & CRM integration (funnel × visibility)
  • Approval gates, send infrastructure, full reporting
Founding-cohort pricing for higher-ed teams. Price increases when we open broadly.
Running this for an agency or a multi-institution system? The platform supports multi-client workspaces with isolation between accounts. Talk to us about agency pricing →
Founder Notes

Field notes on earned media & AI visibility.

From the team building 701am — bits worth not forgetting.

May 27, 2026
The Three Channels That Win Enrollment in 2026 →
Applicants discover programs through three channels now. If you're not in all three, you're leaving enrollment on the table.
 May 26, 2026
Why PR Retainers Don't Compound (and What Does) →
A retainer buys you activity. It doesn't build an asset that grows stronger with every placement. Here's the difference.
 May 22, 2026
Students Ask AI Before They Ask You →
Applicants now shortlist programs in ChatGPT months before an inquiry form. Here's what that changes about enrollment marketing.
All Founder Notes
Filed at sunrise

Be impossible to miss.

701am is opening to a first group of higher-ed teams. Put your name down.