I get B2B and tech brands into the credible publications your customers trust and the AI engines now quote. Earned coverage that builds authority, drives qualified traffic, and shows up where ads cannot reach.
Your buyers do not scroll ten blue links anymore. They ask ChatGPT, Gemini, and Google's AI for a recommendation. The brands those engines name are the ones with real, third-party editorial coverage behind them. Not the ones running the most ads.
"That is the quiet shift almost no marketing team has connected: earned media has become the input AI trusts most."
The brands investing in it now are building a moat that paid budgets cannot buy back later.
I land your brand, your founders, and your point of view in publications your buyers and your market actually read. Every placement is chosen to do three things at once.
Through trusted, third-party voices that your buyers already read and respect.
Referral traffic that converts better than paid. Readers arrive with trust already built in.
The authority signals that AI engines and search use to decide who gets named in answers.
No vanity impressions. No "we sent 200 pitches." Coverage you can point to, measure, and compound.
The data is clear. Earned media drives trust, traffic, and revenue in ways paid channels simply cannot match.
92%
of consumers trust earned media above every other form of advertising.
Nielsen
4.7x
the ROI of paid advertising from earned editorial placements.
Baden Bower
3x
better lead conversion from PR-driven traffic vs. paid traffic.
Avaans Media
20%
higher revenue growth over three years for companies that integrate PR.
Avaans Media
$1k-2.5k+
what a tier-1 editorial backlink costs to acquire. If you can buy it at all.
Industry benchmark
79% / 30%
of execs say PR drives value. Only 30% measure it well. I close that gap.
Every engagement tracked
Fixed scope. No retainer trap. You should not have to sign a six-month retainer to find out if this works. Start with one sprint. Expand when the results make the case for you.
We sharpen your story, angles, and the specific outlets and journalists worth pursuing. Built around what your buyers and the AI engines reward.
Targeted, personalized outreach to the right journalists with newsworthy angles. No mass blasts. Pitches that actually get opened and answered.
Coverage lands. You get a clear report: placements, reach, links, traffic, and the authority signals built. You will know exactly what your money bought.
This works best for B2B tech and SaaS, healthcare and health tech, fintech and financial services, education and edtech, and founder-led companies that need authority more than they need another ad campaign.
"If your category runs on credibility, earned media is not a nice-to-have. It is the channel."
A decade of getting brands and founders covered. From national outlets to the tier-1 trade press your specific buyers rely on.
Let us talk about your storyI am David Krug. For over a decade I have built earned-media systems and digital platforms as a founder and operator. Not a junior account exec you will never speak to.
When you hire me, you get the person who does the work, the strategy, and the pitching. That is the difference between an agency line item and an actual edge.
More about meHow I work.
Targeted outreach
Measurable results
Global reach
AI-ready authority
A practical guide to building the earned-media foundation that gets your brand cited by ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Fixed scope. No retainer trap. Here is exactly how a 30-day earned media sprint works — from positioning to placement to report.
The quiet shift almost no marketing team has connected: earned media has become the input AI engines trust most. Here is why it matters and what to do about it.
Make sure you are in the answer.
No pitch deck, no pressure. Just a straight conversation about whether this is a fit.
Make sure you are in the answer.
No pitch deck, no pressure. Just a straight conversation about whether this is a fit.