Filed at 7:01 a.m. · From the desk

A quiet game is being
played for your industry's attention.

You will never see it on a media plan or a Gantt chart. It happens in inboxes, before nine, between operators who know which reporter cares about which story. Most companies do not know they are losing it.

See how it works Or read the field manual

Thirty minutes. No deck. No pitch. No charge.

★ As placed and earned in ★

Forbes THE WALL STREET JOURNAL Inc. Fast Company TECHCRUNCH

§ 01 · The first truth

Attention is rented.
Authority is earned.

There are two ways to enter a room. You can shout, and be heard for a moment. Or you can be the one the others turn to look at, and be remembered for a lifetime. The first way is expensive and forgettable. The second way is harder, and it lasts.

This is the difference between noise and name

The brands you envy did not buy their place in your mind. They earned it — one editor, one story, one un-ignorable angle at a time. They understood what most never will: the world does not remember the loudest. It remembers the one it could not look away from.

That moment of attention has a time. It is 7:01am — the minute after the alarm, when a hundred million people pick up the phone and decide, again, what matters today. The office is named for that minute. We work backward from it.

§ 02 · The ledger

A recent placement.

Placements earned

In sixty days

Tier 1 outlets

WSJ, Forbes, Inc., others

Un-ignorable angle

Found in the second call

In the spring of 2026, we ran a campaign for a higher-education company most reporters had never heard of. The founder had been pitching the same press list for eighteen months with no answer. We spent the first two weeks finding the angle no one had noticed — a federal data point that put his company on the right side of a national story.

Sixty days later, his name appeared in the Wall Street Journal, Forbes, and Inc. He fielded inbound from three buyers he had been chasing for a year, and closed the largest contract in the company's history before the campaign ended.

★ Client confidential. The numbers are not. ★

And so the office adopted, on the morning it opened, two articles —

§ 03 · The method

Two things. Done without compromise.

We do not ship deliverables. We do not run campaigns. We build the conditions under which a business becomes impossible to ignore. The method is small enough to fit on a single page, and it has not changed since the office opened.

★ Tenets of the office ★

The Two Articles of Earned Authority

Adopted at sunrise. Held in perpetuity.

Art. i

Find the un-ignorable angle.

Inside every business there is one true sentence — one fact, one fight, one figure — that an editor cannot refuse and a competitor cannot copy. It is almost never the thing you would put in the deck. We sit with you until we find it, and then we sharpen it until it cuts.

Art. ii

Place it where it cannot be denied.

An idea on a napkin is still a napkin. We do the unglamorous work — the research, the pitch, the follow-up, the proof — until the right reporter at the right outlet runs the right story. Then we do it again. And again. Until your name is the answer to the question.

— 701am, est. at sunrise

Office of Earned Media

7:01

A note from the office

There are perhaps fifty agencies in the world that promise earned media. We are not the largest. We may not be the cheapest. We are the one that will sit with you for an hour and find the angle no one else will, and then prove we can place it. If that is what you are looking for, the sunrise call is free.

— David at 7:01

★ Free & open source · MIT

Twenty-eight skills.
Yours, free.

The system we use in the office — pitch craft, journalist research, the humanizer that catches every leverage and circling back before it leaves the building — written down as plain markdown your AI agent can read. Clone the repo. Run it against your own client. Fork what you like. Send the rest back.

We give it away because the alternative — every PR firm running its own brittle, hand-coded version — produces worse pitches for every reporter on earth. The work is hard enough without that.

Browse the skills Or jump straight to GitHub

28 skills
0 dependencies
1 rule — would a journalist feel respected receiving this?

§ 04 · Three ways in

Walk the road with us.
Or walk it yourself.

Three roads lead to the same place — a business the world cannot ignore. One is faster, and we walk beside you. One is a field manual we wrote for the morning you have to do it alone. One is the system itself, written down, free for your AI to read. Neither is wrong. Choose the one that fits the morning you are in.

7:01

Article I · With us

Book a sunrise call.

Thirty minutes. We listen to the shape of your business and tell you, plainly, whether earned media will move the needle for you. If we cannot help, we will say so, and tell you who can.

i. Done for you, end to end
ii. Sourcing, pitching, placement
iii. Reporting in plain language

Book the call

★ No deck. No pitch. No charge.

ii.

Article II · For the founder

Read the scroll.

The Legend-Maker scroll — the same method we use in the office, written down. How to find the angle. How to write the pitch. How to earn the placement.

i. A field manual
ii. No fee, no funnel
iii. Yours to print & share

Read the scroll

★ Thirty-five minutes to read. Years to apply.

iii.

Article III · For your AI

Browse the skills.

Twenty-eight earned-media skills your AI agent can read. Pitch craft, journalist research, the humanizer. Plain markdown. MIT licensed. Free to clone, fork, and ship.

i. Open source, MIT
ii. 28 skills, 1 rule
iii. Claude Code or Cowork

Browse the skills

★ Cloned by anyone. Stolen by no one.

§ — From the field

What the office hears back.

A few words from founders we have worked with. Names changed where confidentiality required, words unchanged.

They sat with us for an hour and found an angle we had been carrying around for two years without seeing. Forty-seven days later we were quoted in the Wall Street Journal.

— Maya Rodríguez

Founder, higher-ed platform

I have worked with three agencies in five years. 701am is the first one that pitched a story I would actually want to read. The placements followed.

— Daniel Okonkwo

CMO, B2B SaaS

What I paid for: a campaign. What I got: a thesis for the next decade of how we tell our story. Everything we've done since has been downstream of that first sunrise call.

— Sara Lindqvist

CEO, climate tech

§ 05 · From the morning record

The latest dispatches.

Notes on the work, written in the office, filed at sunrise.

№ 004Field notes

Why I Destroyed a 7-Figure Business to Build Something That Actually Matters

How the death of traditional SEO forced me to kill my 10-year agency and start over.

May 16, 2026·5 read

№ 003The pitch

How to write a pitch a reporter will actually open.

Forty-seven words, a subject line that does the heavy lifting, and the unromantic reason most pitches die in the preview pane.

Mar 17, 2026·5 min read

№ 002The angle

The un-ignorable angle.

What every business has, why most never find it, and the one true sentence that turns a pitch into a placement.

Feb 8, 2026·8 min read

The complete record