Notes
Field notes from 701am on turning websites into businesses — conversion design, technical SEO, direct-response copy, and the unglamorous growth work that compounds. Written by David Krug, who's been quietly growing other people's sites since 2007.
- June 18, 2026 The 48-Hour Executable Why we ship one task at a time instead of running projects — and how a 48-hour cadence quietly outpaces the agency that promised you a roadmap.
- June 11, 2026 Your Homepage Is a Storefront, Not a Brochure A beautiful homepage that explains your company will lose to an ugly one that sells. Here's the shift from describing yourself to moving the visitor.
- June 4, 2026 Page 2 of Google Is the Best Money You're Not Spending The keywords ranking 11–20 are the cheapest growth you own. They're already relevant, already indexed, and a nudge away from traffic that converts.
- May 28, 2026 Write the Page for the Skim, Then the Read Nobody reads your landing page top to bottom on the first pass. They skim. Win the skim and you earn the read — here's how direct-response copy is built backwards.
- May 21, 2026 Analytics You'll Actually Look At Most analytics setups measure everything and tell you nothing. A useful dashboard tracks a handful of numbers tied to money — and you can read it in ten seconds.
Topics
processproductizedasynccroconversiondesignseotechnical-seogrowthcopywritingcontentanalytics