Early access 701am is opening to a first group of higher-ed teams. Request an invite

D David Krug Building 701am · earned media for higher ed

Founder Notes

Field notes on earned media, AI visibility, and how higher‑ed brands get found — written while building 701am. Bits worth not forgetting.

Students Ask AI Before They Ask You →

Applicants now shortlist programs in ChatGPT months before an inquiry form. Here's what that changes about enrollment marketing.

Your Institution Is Sitting on a Data Story →

Outcomes data is the cheapest earned media a university can run — if you frame it as a story a reporter actually opens.

Collections

recent enrollment playbooks