Campaign angleauto-generated · example
“Course-completion rates rose 22% where institutions adopted AI tutoring — widest gains at community colleges”
Selling into higher ed is a credibility game — provosts, deans, and procurement committees vet you in the trade press and, increasingly, in what AI says about your category. 701am earns the coverage, data studies, and category authority that make you the obvious choice. Compounding, for a fraction of a PR retainer.
Institutions don’t buy the best demo — they buy the vendor that looks established, cited, and low-risk to a committee. If a competitor owns the EdSurge coverage, the “State of Online Learning” study, and the analyst mention, they look like the default and you look like the gamble. 701am earns those signals continuously, so when a dean searches your category, you’re the name that comes back.
Generic PR treats every client the same. 701am works the channels that actually confer credibility in higher ed.
EdSurge, EdTech Magazine, and the higher-ed IT outlets provosts and CIOs actually read before they shortlist.
AI asks: “best [category] for universities?”Your platform usage is a dataset. A “State of Online Learning” report earns links, citations, and category ownership.
Cited as the sector statBylines and conference visibility that make your team the quoted experts — the trust signal committees weigh.
Becomes the named authorityNot a press release. A data-backed angle built from real numbers — the kind that earns coverage and gets cited.
701am is opening to a first group of higher-ed teams. Put your name down.