The 7:01 Newsroom — Build a Story

§ 01 · Of five

What industry do you work in?

Be specific. "B2B SaaS for healthcare" beats "tech." "Independent bookstores" beats "retail."

§ 02 · Of five

Who reads about your industry?

The person who consumes the press coverage we will earn for you. Pick the most important.

Founders & operators Other people running businesses in your space Investors & analysts VCs, PE, public-market analysts, financial press Policymakers & regulators Government, advocacy, public-affairs press End consumers The people who buy your product directly Industry insiders Operators & specialists in your trade The general public Mainstream readers, daily newspapers, network TV

§ 03 · Of five

Where does your story matter most?

The geography determines which datasets we can use and which reporters will care.

US national National press, federal datasets, country-wide story A specific US region State or metro story, regional papers, local press Global International datasets, multiple-country comparisons I'm not sure We'll pick the geography that fits the best angle

§ 04 · Of five

What do you want to be known for?

A sentence or two. The editorial position you want the world to associate with your business.

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§ 05 · Of five

Which beats do you want to land?

Pick as many as fit. We'll write a strategy that has a real chance with each.

★ The desk is working ★

The desk is reading your context…

Generating five distinct angles from your inputs.

★ Five candidate angles ★

Pick the one that fits.

Each is a distinct archetype — index, ranking, surprise statistic, geographic pattern, or trend. Pick the one a reporter on your beat would actually open.

★ The research desk ★

Searching the public record…

Finding datasets. Drafting the strategy memo.

Strategy memo · Filed at 7:01 a.m.

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— · —

§ 01 · Methodology

§ 02 · The pitch

Subject: —

—

§ 03 · The reporter list

§ 04 · The data

§ 05 · The four-week roadmap

§ 06 · North star

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★ The fork in the road ★

You have the angle.
Now — execute it how?

The desk has handed you the playbook. Two honest ways to run it: with us walking beside you, or with the open-source skills running on your own AI.

Path I · With us

We walk it for you.

Thirty minutes at sunrise. We'll review this memo with you, refine the angle to a draft a reporter will actually open, and tell you plainly what it takes to land it.

Book a sunrise call

★ No deck. No pitch. No charge.

Path II · By you

Run it on your own AI.

The same system that wrote this memo — twenty-eight earned-media skills your AI agent can read. Pitch craft, journalist research, the humanizer. MIT licensed. Yours to clone.

Browse the skills

★ Free & open source.

The 7:01 Newsroom.