Projects
For 20 years I've worked at the intersection of SEO, earned media, and project management — across higher education, edtech, startups, and finance. The throughline is simple: build things worth citing, then run the systems that turn that credibility into durable, compounding growth. Coverage and authority aren't a campaign you finish; they're an engine you operate.
CollegeChoice.net
Built the editorial and ranking systems that turned college data into citable assets — then trained the team to run them.
TheBestSchools.org
Ran the technical audit and earned media campaign that positioned the site for its private-equity sale.
CollegeConsensus.com
Used earned media to both launch the brand and keep it growing for a decade.
Performics.com
Drove organic growth through earned media — turning brand-worthy content and data into coverage that search engines rewarded.
Clearsurance.com
As Director of SEO and project lead, grew both traffic and revenue by making the platform's insurance reviews and data genuinely worth citing.
Quote.com
Led the SEO and project management that converted organic visibility into revenue.
AutoInsurance.org
Built and managed the SEO program, then grew organic reach and revenue by earning the kind of citations and coverage that signal authority in insurance.
Want something like this?
I build with the same care and craft you see here. If you've got a project, let's see what we can make together.
Want something like this?
I build with the same care and craft you see here. If you've got a project, let's see what we can make together.