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Services

Earned media,
run like a system.

Fixed-scope sprints. No retainer traps. Every engagement is designed to build credibility, drive qualified traffic, and feed the AI signals that matter.

Media Pitching Thought Leadership AI Authority
Media Pitching

Pitches that get opened and answered

I land your brand, your founders, and your expertise in the publications your buyers actually read. Not mass blasts — targeted, personalized outreach to the right journalists with newsworthy angles.

Every pitch is built around what makes your story relevant right now. No fluff, no jargon, no "we think this would be a great fit" spray-and-pray.

Discuss a pitch sprint

What's included

  • Targeted journalist outreach — every pitch goes to a specific reporter who covers your space, not a thousand-person spray list.

  • Newsworthy angle development — we find the hook that makes your story timely, relevant, and worth covering.

  • Placement tracking & reporting — you get a clear report of every placement, link, and the authority signals built.

  • Follow-up sequences — polite, persistent follow-ups that respect a journalist's inbox and deadline.

Thought Leadership

Get your point of view in the room

The brands that get quoted are the ones with a clear point of view. I help you develop and place bylined articles, op-eds, and expert commentary in the outlets your market trusts.

From ghostwriting to placement strategy, every piece is positioned to build authority with both human readers and the AI engines that now summarize your category.

Build your authority

What's included

  • Bylined article placement — op-eds, expert takes, and contributed pieces placed in tier-1 and trade publications.

  • Ghostwriting & editing — I write or refine every piece so it sounds like you, not a PR agency.

  • Media training & messaging — sharpen your story, your talking points, and your positioning before the interview.

  • Speaker & award nominations — identify and submit for conference stages, panel spots, and industry awards that raise your profile.

AI Authority

Be the brand AI quotes

ChatGPT, Gemini, and Google's AI now answer your buyers' questions. The brands those engines name are the ones with real, third-party editorial coverage behind them — not the ones running the most ads.

I build the earned-media foundation that AI engines use as their source of truth. Coverage that compounds — every new placement strengthens the authority signals that drive AI citations.

Build AI authority

What's included

  • AI citation analysis — audit what ChatGPT, Gemini, and Perplexity currently say about your category and where your brand stands.

  • Authority signal mapping — identify the publications and backlink profiles that carry the most weight with AI training data.

  • Earned coverage targeting — place stories specifically in the outlets that AI engines trust and cite most frequently.

  • Quarterly authority reviews — track how your brand's AI presence evolves and adjust strategy as the landscape shifts.

How it works

The 30-day earned media sprint

Fixed scope. Fixed price. No retainer trap.

1

Position

We sharpen your story, angles, and the specific outlets and journalists worth pursuing. Built around what your buyers and the AI engines reward.

2

Pitch

Targeted, personalized outreach to the right journalists with newsworthy angles. No mass blasts. Pitches that actually get opened and answered.

3

Place

Coverage lands in target outlets. Every placement is tracked, measured, and reported so you know exactly what your money bought.

4

Report & Compound

A clear report of placements, reach, links, traffic, and authority signals. The data informs the next sprint — and the results compound.

Let's talk

Ready to get covered?

Book a 15-minute fit call. No pitch deck, no pressure — just a straight conversation about whether this is a fit.

Book your fit call More about me