Typographer.

A content-intelligence editor. Enter a keyword, write or paste a draft, and Typographer scores it against the pages already ranking, then shows you what to add to beat them.

Getting started

• Enter a target keyword (for example, best running shoes) and press Analyze.
• Typographer reads the top Google results, maps what they cover, and sets a word target from their length.
• Write in the editor, or paste a draft. You can also load a strong sample or a slop sample to see the difference.

The score

Every draft gets one overall number, weighted toward what earns citations:

Overall = 0.40 x Information gain + 0.30 x Voice + 0.30 x Readability

• Information gain rewards named sources, hard numbers, dates, and specifics a reader cannot find on ten other pages. It subtracts for vague quantifiers and unnamed authorities.
• Voice starts at the top of the scale and subtracts for the mechanical habits of machine writing: empty vocabulary, throat-clearing, the flat rhythm. It is the same linter behind our AI Detector.
• Readability models sentence length, rhythm, passive voice, and flow, not a grade-level shortcut.

Coverage and net-new

Coverage measures how much of the ranking pages' topic map your draft touches, checked two ways: a literal pass for each item, then a semantic pass that embeds your draft so a synonym still earns credit. Net-new goes further. It embeds the ranking pages and your draft, then scores the share of your draft that sits far from everything the winners already said. A high net-new number means you are adding information the SERP lacks.

Content-type modes

The selector tunes the voice linter to what you are writing. Pick the closest fit:

• General, Marketing, Technical, Academic, News.

Technical and academic modes relax the rules on passive voice and copula verbs, since those are normal in that register. Marketing mode is stricter on signposting and conversational openers.

In-editor checks

Below the editor, a Checks bar runs three tools on your current draft:

• Rhythm draws every sentence as a bar so you can see flat, machine-even cadence at a glance.
• Grammar runs the Harper engine locally and lists fixes to apply in the editor.
• Plagiarism searches the live web for phrases that already exist online.

AI completions

Ask Typographer to draft the parts you are missing and it writes in a human voice, then attacks its own output: it runs the tell detector on what it wrote, revises up to twice, and returns only prose that clears the bar.