A letter to the dentist who still has a website that works
How to put the practice on the phone they already carry.
Patients do not bookmark the office. They forget the cleaning until the postcard arrives — if it arrives. We take the site you already run, put it on iOS or Android — or both — and submit it in under 7 days. One store is $1,750. Both are $2,500. There is no charge on this form.
Denver, Colorado · Since 2007 · David Krug
Dear dentist,
Every six months the hygienist is ready. The chair is ready. The patient is not. They meant to call. They meant to open the email. They meant to find the number they used to know by heart.
A website is a destination they have to remember. An icon is a habit. If the next cleaning depends on a postcard, you are competing with whoever is already one thumb away — not a better dentist. A louder phone.
That is the whole problem. The rest of this letter is what to do about it.
The leak
Recall is a request. The home screen is a reminder they cannot misplace.
The postcard sits under mail. The “you’re due” email is the one they archive on the train. The portal login they made in 2019 is a password they will never recover on purpose.
A store listing is a place in the operating system. Book the hygienist. See the next opening. Get a tap when a slot frees up — not a blast, a useful ping. Same office. Same scheduling. Same name. On the phone they already unlock a hundred times a day.
Patients do not grade your practice-management stack. They grade whether they can book Tuesday without calling the front desk and waiting through lunch.
The work
You don’t need a dental-app vendor. You need a listing for the office you already run.
If patients can book on the website, they can book on a phone. Same chairs. Same hygienists. Same name on the door. On iOS, Android, or both, in under 7 days. You are not becoming a software company. You are putting an icon where the patient already is.
The offices that wait for a custom native rebuild are often still mailing recall in year three. The fastest path is to list the site you already run. Then you iterate. Shipping is the strategy. The store is the channel.
How it works
Here is the work, with nothing hidden.
You send the practice website. You choose one store or both. We build, submit, and keep the listing in good standing. There is no 80-page plan. If it runs in a browser, we can put it on a phone.
- 01
Send the website
Your name, your email, and the URL. Note whether you want iOS or Android, or both.
- 02
We build and submit
iOS, Android, or both from the first week. Typical time to a submitted listing is under 7 days.
- 03
Go live, and stay live
App Store Management + Code Updates is $99 for one store, $150 for both. Staying listed is the job.
If you want to see it on a phone first, request a preview. I send it within 24 hours. No charge.
Who you write to
I have been doing this work for founders since 2007.
There is no account manager. You write to me, and I write back. I reply from dk@701am.com, usually the same day.
Sincerely,
David KrugFounder, 701am · dk@701am.com
The order
Two prices. Nothing else to decode.
You are paying to ship a listing of the site you already run — not to invent a company. If we cannot list it, you owe nothing.
Then $99 · App Store Management + Code Updates
- Built from the site you already run
- You choose iOS or Android
- Submitted in under 7 days
Then $150 · App Store Management + Code Updates
- The same site, on both stores
- App Store and Google Play
- Submitted in under 7 days
Your name, email, and URL. There is no charge on this form. I will tell you if we can list it.
If you are unsure, send the website anyway. I write from dk@701am.com.
Before you send it
The questions people ask. Answered in full.
Will this replace our practice software?
No. We wrap the site patients already use — booking, the office, the same name. We do not rip out your practice-management system. Typical time from the URL to a submitted listing is under 7 days.
Do I pay on this form?
No. Send your name, email, and the practice website. I reply from dk@701am.com. If we proceed, one store is $1,750 to ship, then $99 App Store Management + Code Updates. Both stores are $2,500, then $150.
Can I see mine on a phone first?
Yes. Send the URL. I wrap the site and send you the preview within 24 hours. No charge for that either.
Who do I talk to?
Me. David Krug. There is no account manager. I have been shipping for founders since 2007.
Other letters
I wrote this out for a few kinds of businesses.
See all of them — or read the letter for doctors, spas, or salons.