A letter to the spa owner whose members already paid — and still forget to book
How to put the spa on the phone they already carry.
They bought the membership. They meant to rebook before they left. Then life happened. We take the site you already run, put it on iOS or Android — or both — and submit it in under 7 days. One store is $1,750. Both are $2,500. There is no charge on this form.
Denver, Colorado · Since 2007 · David Krug
Dear spa owner,
The treatment was perfect. At the desk they smiled and said they would book the next one online. They will not. Not because they didn’t love it. Because the URL is a request, and Thursday is already full of other requests.
A website is a destination they have to remember. An icon is a habit. If the next visit depends on a follow-up email, you are competing with whoever is already one thumb away — not a better facial. A closer phone.
That is the whole problem. The rest of this letter is what to do about it.
The leak
A membership without a home-screen icon is a subscription they forget they own.
Gift cards live in a drawer. Last-minute openings die in a group text. The booking email is the one they swipe away between meetings.
A store listing is a place in the operating system. Rebook the therapist they already trust. See a 2 p.m. opening. Push when it is useful — a cancellation on their favorite table, a membership visit they still owe themselves. Same spa. Same booking. Same name on the robe.
Guests do not grade your booking vendor. They grade whether they can claim the hour before someone else does.
The work
You don’t need a spa-app startup. You need a listing for the rooms you already fill.
If they can book on the website, they can book on a phone. Same menu. Same therapists. Same name. On iOS, Android, or both, in under 7 days. You are not becoming a software company. You are putting an icon where the guest already is.
The spas that wait for a custom native build are often still texting “we had a cancel” in year three. The fastest path is to list the site you already run. Then you iterate. Shipping is the strategy. The store is the channel.
How it works
Here is the work, with nothing hidden.
You send the spa website. You choose one store or both. We build, submit, and keep the listing in good standing. There is no 80-page plan. If it runs in a browser, we can put it on a phone.
- 01
Send the website
Your name, your email, and the URL. Note whether you want iOS or Android, or both.
- 02
We build and submit
iOS, Android, or both from the first week. Typical time to a submitted listing is under 7 days.
- 03
Go live, and stay live
App Store Management + Code Updates is $99 for one store, $150 for both. Staying listed is the job.
If you want to see it on a phone first, request a preview. I send it within 24 hours. No charge.
Who you write to
I have been doing this work for founders since 2007.
There is no account manager. You write to me, and I write back. I reply from dk@701am.com, usually the same day.
Sincerely,
David KrugFounder, 701am · dk@701am.com
The order
Two prices. Nothing else to decode.
You are paying to ship a listing of the site you already run — not to invent a company. If we cannot list it, you owe nothing.
Then $99 · App Store Management + Code Updates
- Built from the site you already run
- You choose iOS or Android
- Submitted in under 7 days
Then $150 · App Store Management + Code Updates
- The same site, on both stores
- App Store and Google Play
- Submitted in under 7 days
Your name, email, and URL. There is no charge on this form. I will tell you if we can list it.
If you are unsure, send the website anyway. I write from dk@701am.com.
Before you send it
The questions people ask. Answered in full.
Will this replace Mindbody / our booking tool?
No. We wrap the site guests already use. Same booking. Same membership pages. We do not rip out the system you run the desk on. Typical time from the URL to a submitted listing is under 7 days.
Do I pay on this form?
No. Send your name, email, and the spa website. I reply from dk@701am.com. If we proceed, one store is $1,750 to ship, then $99 App Store Management + Code Updates. Both stores are $2,500, then $150.
Can I see mine on a phone first?
Yes. Send the URL. I wrap the site and send you the preview within 24 hours. No charge for that either.
Who do I talk to?
Me. David Krug. There is no account manager. I have been shipping for founders since 2007.
Other letters
I wrote this out for a few kinds of businesses.
See all of them — or read the letter for dentists, doctors, or salons.