701am

Filed at sunrise TUE · 26 MAY 2026

TUE · 26 MAY 2026

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★ The tools
Build a Data Story A 3-minute workshop Earned Media Skills 28 open-source skills Kraken The Newsroom Prediction Engine View the full tool gallery Work with us

Industries · For B2B

Your buyer reads about you
before they reply to you.

By the time a B2B buyer takes the call, they have already formed a view — from the trades they read, the analysts they trust, the names they keep seeing. Earned media is how you arrive in the room already credible, instead of cold.

Book a sunrise call See how it works

Thirty minutes. No deck. No pitch. No charge.

★ Where the B2B story gets told ★

§ 01 · The first truth

The deck does not build trust.
The byline does.

Every B2B company says it is the category leader, the trusted partner, the obvious choice. A buyer evaluating four vendors hears the same claims in four decks, so they discount all of them and look for the one signal a vendor cannot self-author: who does the press treat as the authority.

The buyer trusts the third party, not the pitch

That authority is not bought with more SDR sequences or a bigger ad spend. It is built when a reporter writing about your category quotes you as the expert, when your CEO's view runs in the trade your buyers read, when your name is already the reference point before the procurement process begins.

The proof is in your own business right now. The benchmark data only you hold. The category shift you saw first. The customer outcome that rewrites the assumptions. Each is a story a business reporter is hunting for and cannot get from your competitors. Most companies bury it in a gated PDF. The market leaders place it where the whole sector reads, and let it compound.

§ 02 · The ledger

What an earned placement does for a desk.

20
Placements earned
In two quarters
4
Tier-1 outlets
HBR · Forbes · TechCrunch · more
1
Un-ignorable benchmark
Pulled from your own data

The pattern repeats across B2B categories. We spend the first weeks finding the benchmark no competitor can claim — a data point, a contrarian thesis, a customer result that breaks the category's assumptions — and the rest placing it where your buyers and analysts already read. The category changes. The mechanism does not.

★ Illustrative of the pattern. Client specifics confidential. ★

The office holds the same two articles, whatever the industry on the masthead —

§ 03 · The method

Two things. Done without compromise.

We do not run your demand gen or write your white papers. We build the conditions under which a buyer already credits your name before the first call. The method fits on a single page, and it does not bend for the vertical.

★ Tenets of the office ★

The Two Articles of Earned Authority

Adopted at sunrise. Held for the B2B desk.

Art. i

Find the angle inside your category data.

Buried in your numbers is one true sentence about where your market is going that no competitor can claim and no editor can refuse. It is almost never the thing in your sales deck. We sit with your team until we find it, and then we sharpen it until it cuts.

Art. ii

Place it where your buyers read.

A thesis in a gated PDF is invisible. We do the unglamorous work — the research, the pitch, the follow-up — until the right reporter at HBR or Forbes runs the story. Then we do it again, until your name is the answer when a buyer asks who understands the category.

— 701am, est. at sunrise

Office of Earned Media
7:01
§ 04 · What changes

What changes when the market quotes you.

We do not sell deliverables — we change your position. Here is what it is worth when your buyers and analysts already credit your name.

7:01
i.
The outcome

You arrive already credible.

When a buyer takes the call, they have already read about you — your benchmark, your thesis, your name in the trade they trust. The conversation starts from authority, not from cold.

  • Warm before the first call
  • Credited by the analysts
  • Shortlisted before procurement
ii.
The outcome

The pipeline warms itself.

When the sector cites your number, buyers come pre-sold on your point of view. Earned authority does the convincing your SDRs used to do from scratch.

  • Inbound from credible buyers
  • Shorter enterprise cycles
  • Lower cost to acquire
iii.
The outcome

A category position that compounds.

A placement is not a moment — it is a thesis the analysts start repeating. The story the market tells about you keeps working in every deal, every board update, every renewal.

  • Proof that never expires
  • The authority in your category
  • A moat competitors can't spend into
§ — Why the office

Why founders choose 701am.

There is no shortage of agencies that promise coverage. There are very few that will sit with you, find the one true thing, and stake their name on placing it.

Founder-led

You work with David.

Not an account manager, not an intern on a template. David sits with you himself, finds the angle, and runs the pitch — the same operator who has built and grown businesses, not just talked about them.

One hour. One desk. One person accountable.

An operator's eye

We read what others miss.

The angle no competitor can copy is almost never in your deck. It is in the product and usage data most agencies never think to read — and finding it is the whole game.

The story hiding in your own numbers.

Nothing invented

Only what is true.

We never fabricate a number, a quote, or a claim. Earned authority that cannot survive a fact-check is not authority — it is a liability. Everything we place is real, and that is exactly why it lands.

No invented stats. Ever.

A note from the office

There are a thousand vendors in your category claiming to be the leader. There are perhaps a handful the press treats as the authority. We are built to make you one of them. If that credibility gap is costing you deals, the sunrise call is free.

— David at 7:01

§ — In their words

What people say about David.

David's expertise in SEO is incredible. He has the ability to jump between SEO strategies and tactics to drive substantial growth while managing and leading high performance teams. He's an impactful (and essential) person to have on your growth team!
Meredith Kokos AI-Driven SVP of Growth | Scaling PE & VC-Backed B2C/DTC & B2B Companies
David is one of the brightest minds I know out there on the web, and I've worked with many. Work with him whenever you can!
Brian Wallace Founder, NowSourcing – Infographic Expert | Featured: NYT, Forbes, Mashable
David is a key piece to company growth. His SEO insights are next level. He is always on top of the new trends that impact website performance and takes initiative. But above that, David is a great leader and great person to work with!
Alison Tobin Insurance Editor

★ Recommendations from people who have worked with David. Words unchanged. ★

★ The work begins at 7:01 ★

Ready to arrive already credible?

Thirty minutes. We listen, find the benchmark hiding in your data, and tell you straight whether we can make your name the authority your buyers read before they reply.

Book a sunrise call Or read the field manual