701am

Filed at sunrise TUE · 26 MAY 2026

TUE · 26 MAY 2026

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Industries · For consumer services

Customers don't compare you.
They recognise you.

In home services, fitness, finance, and wellness, the customer is drowning in identical offers and five-star averages. They don't run a spreadsheet — they pick the name they have heard of before, and that name is decided in the press, not the paid feed.

Book a sunrise call See how it works

Thirty minutes. No deck. No pitch. No charge.

★ Where the consumer story gets told ★

§ 01 · The first truth

A five-star average
is not a reputation.

Every consumer-services brand promises the same things: trusted, local, fast, friendly. A homeowner choosing a contractor, a member choosing a gym, a family choosing a planner — they all see the same review scores and the same ads, so they fall back on the one signal paid media cannot fake: which name have I heard somewhere I trust.

Reputation is what others say in print

That recognition is not bought with a higher ad budget — competitors can always outspend you tomorrow. It is built when a reporter writing about your category calls you as the expert, when your founder is quoted on the trend, when a customer reads your name in a publication that has no reason to flatter you.

The proof is in your own operation right now. The outcomes your customers will not stop talking about. The category data only you collect. The trend you saw before the reporters did. Each is a story a lifestyle or business editor is hunting for and cannot get from the brand down the street. Most operators never pitch it. The category leaders treat it as their cheapest, most durable form of trust.

§ 02 · The ledger

What an earned placement does for a desk.

22
Placements earned
In ninety days
4
Consumer outlets
Forbes · CNBC · Inc. · more
1
Un-ignorable angle
Found in the customer data

The pattern repeats across consumer categories. We spend the first weeks finding the angle no competitor can claim — a trend you can prove, an outcome you can name, a number from your own book — and the rest placing it where your customers already read. The category changes. The mechanism does not.

★ Illustrative of the pattern. Client specifics confidential. ★

The office holds the same two articles, whatever the industry on the masthead —

§ 03 · The method

Two things. Done without compromise.

We do not run your paid ads or manage your reviews. We build the conditions under which a customer already trusts your name before they ever compare prices. The method fits on a single page, and it does not bend for the vertical.

★ Tenets of the office ★

The Two Articles of Earned Authority

Adopted at sunrise. Held for the consumer desk.

Art. i

Find the angle inside your customer data.

Buried in your bookings and your reviews is one true sentence about your category that no competitor can claim and no editor can refuse. It is almost never the thing in your ad. We sit with your operation until we find it, and then we sharpen it until it cuts.

Art. ii

Place it where your customers read.

A testimonial on your own site is still your own site. We do the unglamorous work — the research, the pitch, the follow-up — until the right reporter at Forbes or CNBC runs the story. Then we do it again, until your name is the answer when a customer asks who to trust.

— 701am, est. at sunrise

Office of Earned Media
7:01
§ 04 · What changes

What changes when customers already trust you.

We do not sell deliverables — we change your position. Here is what it is worth when your name is the one customers recognise.

7:01
i.
The outcome

You are the name they pick.

When a customer is comparing identical offers, your name is the one they have seen somewhere they trust. Recognition breaks the tie before price ever enters the room.

  • Recognised before the comparison
  • Trusted over the brand next door
  • Chosen without competing on price
ii.
The outcome

The customers come to you.

When a reporter calls you the expert in your category, customers arrive already sold. Earned trust keeps sending business long after a paid ad would have gone dark.

  • Inbound that doesn't stop when ads do
  • A lower cost to acquire
  • Demand that compounds
iii.
The outcome

A reputation that outlasts the ad spend.

A placement is not a moment — it is reputation you own. The story a trusted outlet tells about you keeps working in every customer's decision, for years, for free.

  • Proof that never expires
  • Trust paid media can't buy
  • A reputation competitors can't outspend
§ — Why the office

Why founders choose 701am.

There is no shortage of agencies that promise coverage. There are very few that will sit with you, find the one true thing, and stake their name on placing it.

Founder-led

You work with David.

Not an account manager, not an intern on a template. David sits with you himself, finds the angle, and runs the pitch — the same operator who has built and grown businesses, not just talked about them.

One hour. One desk. One person accountable.

An operator's eye

We read what others miss.

The angle no competitor can copy is almost never in your deck. It is in the booking and customer data most agencies never think to read — and finding it is the whole game.

The story hiding in your own numbers.

Nothing invented

Only what is true.

We never fabricate a number, a quote, or a claim. Earned authority that cannot survive a fact-check is not authority — it is a liability. Everything we place is real, and that is exactly why it lands.

No invented stats. Ever.

A note from the office

There are a thousand brands in your category promising better service. There are perhaps a handful a reporter would actually call. We are built to make you the one they call. If that is the recognition you are missing, the sunrise call is free.

— David at 7:01

§ — In their words

What people say about David.

David is a key piece to company growth. His SEO insights are next level. He is always on top of the new trends that impact website performance and takes initiative. But above that, David is a great leader and great person to work with!
Alison Tobin Insurance Editor
I have never learned so much from someone I worked with. He was always an inspiration to me. He's the hardest worker I have ever met. No idea how he finds the time to accomplish all he does in a day. Couldn't have more respect for him.
Sara Routhier Senior Director of Content at Quote.com
David is one of the brightest minds I know out there on the web, and I've worked with many. Work with him whenever you can!
Brian Wallace Founder, NowSourcing – Infographic Expert | Featured: NYT, Forbes, Mashable

★ Recommendations from people who have worked with David. Words unchanged. ★

★ The work begins at 7:01 ★

Ready to be the name they already trust?

Thirty minutes. We listen, find the angle hiding in your customer data, and tell you straight whether we can make your brand impossible for your category to ignore.

Book a sunrise call Or read the field manual