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From the desk.
Hiring abroad, the work, and the unglamorous bits that compound. Written by David Krug.
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They are not a cost reduction strategy
Steve Pastor said it cleanly. The companies that hire well abroad are not shopping for cheaper people. They are shopping for operators.
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Why the Philippines for the hours you are asleep
English as a working language, a deep bench, and the inbox cleared before 7:01am. That is the Philippines case, not a vibe.
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Why Mexico for the hours you actually live
Same afternoon as Dallas. Bilingual when it matters. Nearshore is a clock, not a slogan.
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The 48-Hour Executable
Why we ship one task at a time instead of running projects, and how a 48-hour cadence quietly outpaces the agency that promised you a roadmap.
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Your Homepage Is a Storefront, Not a Brochure
A beautiful homepage that explains your company will lose to an ugly one that sells. Here's the shift from describing yourself to moving the visitor.
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Page 2 of Google Is the Best Money You're Not Spending
The keywords ranking 11–20 are the cheapest growth you own. They're already relevant, already indexed, and a nudge away from traffic that converts.
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Write the Page for the Skim, Then the Read
Nobody reads your landing page top to bottom on the first pass. They skim. Win the skim and you earn the read, here's how direct-response copy is built backwards.
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Analytics You'll Actually Look At
Most analytics setups measure everything and tell you nothing. A useful dashboard tracks a handful of numbers tied to money, and you can read it in ten seconds.